Advertising Industry Data Security Laws and Regulations (with full text)
With the rapid development of information technology, big data is widely used in the field of advertising, advertising from reality to virtual, digital marketing industry has become the most forward-looking industry. Live selling, short video shop visiting, APP advertising placement...... Many new advertising models continue to impact the public's vision.
According to statistics, Internet advertising has accounted for 70% of the total scale of China's advertising market, and the precise push relying on big data technology is an important means of Internet advertising communication. The so-called precision push means that the advertiser's services or goods are accurately pushed to the people in demand. The realization of accurate push is inseparable from the support of algorithms and user data, and the personal information contained in user data may become the key to accurate push compliance. In particular, after the introduction of the "Individual Protection Law", automated decision-making based on a large number of user data has been pulled into the scope of supervision, putting forward new requirements for advertising practitioners and posing new challenges to the legal supervision of the advertising industry.
The contradiction between user data support required for advertising marketing and personal privacy protection, the contradiction between precise advertising push and personal peace right, and the contradiction between third-party use of advertising data and personal consent right have become urgent problems for data compliance in the advertising industry. Ling of the Shanghai law firm intellectual property and data compliance team advertising industry data compliance the latest laws and regulations, national standard, the line mark to carry on the summary, compiled the advertising industry data compliance laws and regulations, in order to advertising and practitioners implement advertising behavior for the enterprise to set up a system framework, boost advertising related enterprises to strengthen the enterprise internal risk control management, strengthen the data protection ability.
