On June 15, 2020, the State Intellectual Property Office officially published the "Trademark Infringement Judgment Standards", which has important practical significance for strengthening the guidance of trademark law enforcement, unifying law enforcement standards, and strengthening the protection of exclusive trademark rights.

Based on the latest regulatory policies of cross-border e-commerce, this paper discusses the compliance issues of the four key transaction factors of cross-border e-commerce retail import subjects, commodities, taxation and advertising for operators' reference.

In modern society, the market environment is increasingly complex, and risks are everywhere in the economic field. Enterprises, as market subjects, face the challenges of legal risks and emergencies all the time in their business activities to achieve their goals. Risk control is the lifeline of enterprise internal control, enterprises should focus on the construction and improvement of risk control system, in order to filter and resolve risks

The first national live e-commerce standard "Video live shopping operation and service basic norms" is about to be introduced, is expected to be officially released in July 2020, when "live with goods" will have evidence to support, end the barbaric growth, which also means that "live with goods" will enter the "regulatory era."

This paper will discuss the mechanism of partner joining and quitting in the process of business management for reference.

At the same time of the rapid development of the beauty instrument market, imitation or cottage beauty instrument frequently appears, which not only seriously damages the rights and interests of consumers, but also infringes the long-term accumulation of market awareness and reputation of the brand. Therefore, it is particularly important for brands to protect intellectual property rights when developing beauty products.